Why Your Assistant Shouldn’t Plan Your Vacation (And What to Do Instead) 🧳💼

Why Your Assistant Shouldn’t Plan Your Vacation (And What to Do Instead)

June 27, 20253 min read

If your vacation is meant to help you recharge, reconnect, and celebrate life’s milestones, it deserves more than just a flight and a hotel.

Let me start by saying this: I love executive assistants. They are the heartbeat of so many successful professionals. They manage calendars, handle logistics, and make the impossible happen every single day.

But when it comes to planning your luxury vacation? That’s not where they shine — and it’s not where they should be spending their time.

As a luxury travel advisor who works with high-performing professionals, I’ve seen the difference firsthand between a trip that was “handled by my assistant” and one that was designed with care, expertise, and intention.

If your vacation is meant to help you recharge, reconnect, and celebrate life’s milestones, it deserves more than just a flight and a hotel.

✨ Want a vacation that reflects your lifestyle, goals, and standards? Schedule your complimentary consultation here


🧠 Your Assistant Is Great — But They’re Not a Travel Expert

Just like I wouldn’t try to manage your inbox or prep your quarterly report, your assistant shouldn’t be responsible for:

  • Vetting luxury properties across multiple countries

  • Navigating complex itineraries or VIP experiences

  • Negotiating upgrades or handling supplier issues

  • Knowing which room category has the best view (because not all suites are created equal)

It’s not a matter of capability — it’s a matter of expertise.


🧳 Travel Is Personal. Assistants Plan Tasks — Not Experiences.

Your vacation should be:

  • Aligned with your energy and wellness goals

  • Designed around the emotions you want to feel (freedom, connection, celebration)

  • Tailored to the preferences of you, your partner, or your group

Assistants are task-oriented. Travel design is emotion-oriented. That’s where I come in.


🔍 Here’s What You’re Missing When You Delegate Down

When an assistant books your trip, you may miss out on:

  • Complimentary upgrades and amenities

  • Priority access to experiences and properties

  • Destination-specific insights that protect your time and investment

  • Insider support when plans change or things go sideways

And worst of all? You risk returning from your vacation feeling underwhelmed — instead of truly renewed.


👔 My Clients Are High-Achieving Professionals — Not Vacation Planners

They outsource their vacation planning to me the same way they outsource legal, financial, and operational decisions to trusted experts. Why?

Because they:

✅ Understand the cost of wasting time on the wrong trip

✅ Know that premium service means more than convenience

✅ Value peace of mind and tailored results over “handling it quickly”


💼 Assistants Should Be Involved — Just Not in Charge

Your assistant plays an important role in helping me:

  • Schedule consultation calls

  • Coordinate documentation and logistics

  • Communicate with your executive calendar

But the strategy, design, and execution? That should come from a travel advisor who knows how to match your professional pace with personal luxury.


You’ve Earned a Vacation Worthy of Your Success

Let’s stop treating vacation planning like an admin task and start approaching it like the strategic investment it is.

Your time off is a high-value asset — don’t leave it in the wrong hands.

✨ Let’s design something worthy of your lifestyle: Book your consultation here

CEO/ Founder of Showtime Travel

Belvin Baldwin

CEO/ Founder of Showtime Travel

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